Bachelor of Science in Marketing Analytics

The B.S. In Marketing Analytics degree provides an overview of marketing methods and technology, including topics such as consumer behavior, economic principles for businesses, managerial decision-making, optimal pricing, new product development, marketing research techniques and their applications, research design and data sources, questionnaire development and analysis, state-of-the-art methods for presenting and selling products focused on technology, and cross-disciplinary approaches to understanding consumer behavior and decision-making.  Students will develop a depth of knowledge in marketing and quantitative and analytical skills.

Stuart School of Business is a global leader in bridging technology and business, offering distinctive education that provides students with the knowledge and skillsets to become outstanding professionals in economics, finance, analytics, marketing, business, public administration, operations, and management.

Business and analytics at Illinois Tech have a prestigious history that dates back to the late 1890s, with some of the nation’s first courses in “Family and Consumer Science” or "Consumer Analytics" (including “Home Economics” and “Household Management”) being offered by the Lewis Institute, Stuart’s original home, and the Institute’s subsequent formation of the university’s Department of Business and Economics in 1926. Combined with the merger of the Lewis Institute with the Armour Institute, and the earlier pioneering works of Philip D. Armour, a merchant financier, Julia A. Beveridge, a librarian turned public administrator, and Frank W. Gunsaulus, an entrepreneurial preacher in the 1880s, the Department Business and Economics ultimately grew into a separate school at Illinois Institute of Technology – the Stuart School of Business, in 1969, with a gift from Lewis Institute alum and renowned financier Harold Leonard Stuart. Harold L. Stuart himself was a national leader in the field of investment banking in the first half of the 20th century, and his Chicago investment bank played a pivotal role in establishing the city as a global financial hub.

Over a period of more than 125 years, harnessing curricular innovations by Julia A. Beveridge and George N. Carman, and incredible scholarly works by trailblazing Illinois Tech scholars Herb A. Simon (author of Administrative Behavior, later awarded the Nobel Prize in Economics), Karl Menger (developer of the St. Petersburg paradox in economics) and Abe Sklar (developer of the Copula in financial modeling), the Stuart School of Business has refined education in the disciplines of economics, finance, business and public administration, analytics, marketing, and management.

A long-standing leader in curricular innovation, in 1990, building on the foundational works of numerous Illinois Tech scholars, and Harold L. Stuart’s own contributions to finance and the broader business community, the Stuart School of Business established quantitative finance as an academic discipline, with a world’s first postgraduate Master’s program in Financial Markets and Trading – a program that highlighted a new model for embedding into a postgraduate academic program the emphases on career readiness and connectedness with the business community, and transformed business school education.

Today, the Stuart School of Business continues to be a frontier innovator in accredited education, offering academic programs and co-curricular opportunities that place students on the path to self-actualization and career success. Leadership, entrepreneurship, experiential learning, positive societal impact, and connectedness to the business community, combined with a human-centered approach to student development, and an unyielding focus on student success, continue to be core pillars at Stuart. Stuart is accredited by the Association to Advance Collegiate Schools of Business (AACSB) – an accreditation achieved by fewer than 6% of business schools worldwide.

The Bachelor of Science in Marketing Analytics builds on Stuart's prestige in analytics, as well as tradition of rigorous undergraduate education. The innovative program, which rests on 3 pillars (Marketing, Data Analytics, and Technology), requires the successful completion of 126 credit hours.

Required Courses

Core Business Courses (48)
BUS 100Introduction to Business and Economics3
BUS 102Introduction to Business Analytics3
ECON 151Microeconomics3
ECON 152Macroeconomics3
BUS 211Financial Accounting3
BUS 212Managerial Accounting3
BUS 221Business Statistics3
BUS 301Organizational Behavior3
BUS 305Operation and Supply Chain Analytics3
BUS 311Strategic Cost Management3
BUS 321Analytics for Optimization3
BUS 341Business Law3
BUS 351Financial Decision Making and Capital Budgeting3
BUS 371Marketing Fundamentals3
ECON/BUS 382Business Economics3
BUS 480Strategic Management and Design Thinking3
Marketing Analytics Courses (15)
BUS 471Marketing Management3
BUS 472New Product Development3
BUS 473Marketing Analytics3
BUS 475Sales Management and Analytics3
BUS 476Consumer Behavior3
Mathematics Requirement (4)
MATH 148Preparation for Calculus 14
or MATH 192 Finite Mathematics
or MATH 151 Calculus I
Natural Science and Engineering Requirements (10)
See Illinois Tech Core Curriculum, section D10
Humanities and Social Science Requirements (21)
See Illinois Tech Core Curriculum, section B and C21
Computer Science Requirement (2)
CS 105Introduction to Computer Programming2
or CS 110 Computing Principles
Interprofessional Projects (IPRO) (6)
See Illinois Tech Core Curriculum, section E6
Free Electives (14)
Select 14 hours of electives14
Total Credit Hours120

1If a student chooses MATH 192 (3 credits), the students need to take one more free elective credit to satisfy the 120-credit limit.

Bachelor of Science in Marketing Analytics Curriculum

Year 1
Semester 1Credit HoursSemester 2Credit Hours
BUS 1003BUS 1023
ECON 1513BUS 2213
MATH 1484ECON 1523
CS 1052Science Elective4
Humanities Elective (200 Level Course)3Social Sciences Elective3
 15 16
Year 2
Semester 1Credit HoursSemester 2Credit Hours
BUS 2113BUS 2123
BUS 3013BUS 3413
BUS 3213BUS 3513
Science Elective3BUS 3713
Social Sciences Elective (300+ Level Course)3Humanities Elective (300+ Level Course)3
 15 15
Year 3
Semester 1Credit HoursSemester 2Credit Hours
BUS 3113BUS 3053
BUS 4713ECON 382 or BUS 3823
Science Elective3BUS 4723
Social Sciences Elective (300+ Level Course)3Humanities Elective (300+ Level Course)3
IPRO Elective I3IPRO Elective II3
 15 15
Year 4
Semester 1Credit HoursSemester 2Credit Hours
BUS 4733BUS 4753
BUS 4763BUS 4803
Free Elective3Free Elective 3
Free Elective3Free Elective3
Humanities or Social Science Elective3Free Elective2
 15 14
Total Credit Hours: 120