Minor in Marketing Analytics
The Minor in Marketing Analytics equips students with skills and knowledge relevant to the analysis and interpretation dynamic marketing data that informs strategic decision-making and communicates strategic insights.
| Code | Title | Credit Hours |
|---|---|---|
| BUS 371 | Marketing Fundamentals | 3 |
| BUS 472 | New Product Development | 3 |
| BUS 473 | Marketing Analytics | 3 |
| BUS 475 | Sales Management and Analytics | 3 |
| BUS 476 | Consumer Behavior | 3 |
| Additional restriction for Chemical Engineering students: Chemical Engineering majors must also take CHE 426 or another engineering science course. | ||
| Total Credit Hours | 15 | |
