Certificate in Marketing

The Certificate in Marketing covers marketing methods and technology, including new product development, marketing research techniques, state-of-the-art techniques for presenting and selling technology-focused products, and cross-disciplinary approaches to understanding consumer behavior and decision-making. Coursework is designed to blend theoretical knowledge with practical applications. Through case studies, real-world examples, and interactive exercises, students analyze and solve business problems, enhancing their critical thinking and decision-making abilities. Collaborative projects and discussions foster teamwork and communication skills for effective business professionals.

Certificate programs are offered in several disciplines taught at the Stuart School of Business. These programs provide students with post-baccalaureate knowledge of an area of specialization within the respective discipline. Students in these programs register as certificate students. Certificate programs require a set of three to four courses. This certificate is designed for professionals seeking to increase their knowledge and skills in a particular area and earn stackable credentials toward a degree program. 

Curriculum